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Redirect Supply vs IONOS domain forwarding: Know exactly how your domain redirects

IONOS can forward a domain with an HTTP redirect or a frame redirect, sending everything to a single destination. Redirect Supply gives you the details IONOS leaves out: choose between 301 and 302 per rule, map every old page to its own new URL, and see how much traffic each domain still gets, while your domain stays registered at IONOS.

Redirect Supply vs IONOS forwarding: control over every redirect

Decision factor

Redirect Supply

IONOS forwarding

Choose based on

What it redirects

Every page of your old domain, each to its own new URL

The whole domain to one destination

Whether your old pages have new addresses

Redirect type

301, 302, 307, or 308, chosen per rule

HTTP redirect or frame redirect

A rebrand needs an explicit permanent 301

HTTPS

Automatic SSL certificate on every connected domain

Works when SSL is assigned to the domain

Whether you want to manage certificates at all

Analytics

See how much traffic each old domain still gets

No redirect traffic reports

Knowing when an old domain can finally go

Where your domain lives

Stays at IONOS; you only update DNS records

At IONOS

You don't have to transfer anything

Best fit

Rebrands, migrations, and studios managing client domains

A spare domain sent to one address

If more than one URL needs its own destination, Redirect Supply

Why Redirect Supply

Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

IONOS forwarding or Redirect Supply? The short answer

Keep IONOS domain forwarding if a spare domain just needs to point to one address and SSL is already set up on it.

Switch to Redirect Supply if you're rebranding or migrating, need a guaranteed 301, or want each old page to land on its exact replacement. The free plan covers your first domain, with automatic HTTPS and analytics.

For a move that has to keep its rankings, that makes it a Redirect Supply job.

FAQs

Questions about IONOS forwarding and Redirect Supply

What's the difference between an HTTP redirect and a frame redirect at IONOS?

An HTTP redirect sends visitors to the destination and shows its address in the browser. A frame redirect keeps your old domain in the address bar and loads the destination inside it, which IONOS itself notes is not optimal for search engines. For SEO, always use a real redirect. Read more about URL masking.

Is IONOS domain forwarding a 301 or a 302?

IONOS's help center describes an HTTP redirect without specifying the status code. You can check what your domain returns with the free redirect tester. In Redirect Supply, you choose 301 or 302 for every rule yourself.

Does IONOS forwarding work with HTTPS?

Yes, when SSL encryption is assigned to the domain. IONOS warns that redirecting from HTTPS to plain HTTP can cause browser errors. Redirect Supply issues and renews an SSL certificate for every connected domain automatically, so there's nothing to assign.

Can IONOS forward individual pages to different URLs?

IONOS's forwarding sends a whole domain to one destination. To send /services to /work and /blog/* to /journal/*, you need path-level redirects, included on every Redirect Supply paid plan from $6 a month billed yearly.

Do I need to transfer my domain away from IONOS?

No. Your domain stays registered at IONOS. You change a few DNS records so Redirect Supply handles the redirects, and everything else stays in your IONOS account. See the DNS setup guide.

How do I switch an IONOS domain to Redirect Supply?

Add your domain in Redirect Supply and copy the records it shows. In IONOS, remove the existing forwarding from the domain's settings, then enter the new DNS records. Your redirects go live once DNS propagates.

Have more questions?

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

"

"

Daniel Kouba

Founder of FREAKS

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

"

"

Vojtech Elias

Reflektor Studio

Compare Redirect Supply with other tools

Ready to keep every link alive?

Ready to keep every link alive?

Ready to keep every link alive?