1.6
301 & 302 Redirects
Permanent or temporary. Your call, every time.
hoose the right status code for every redirect - 301 to pass SEO value permanently, 302 for a temporary move. No defaults forced on you.
Why it matters
The wrong status code quietly costs you - a 302 on a permanent move tells search engines "this might change back," so link equity doesn't fully transfer, while a 301 on a temporary campaign can get the wrong URL cached long after it's gone. Choosing the right code, every time, protects both your rankings and your flexibility.
How it works
The right code, every time.
Choose 301 for permanent moves or 302 for temporary ones - never a forced default.
Tech, explained simply
What the browser actually sees
When a browser hits a redirect, the server responds with a status code before sending it anywhere - 301 means "moved permanently," 302 means "moved temporarily."
Search engines treat these differently: a 301 transfers ranking signals to the new URL, while a 302 keeps the original URL as the one worth indexing.
Redirect Supply lets you set this code explicitly on every rule from a dropdown, rather than assuming one default for all your redirects - every new redirect starts at 301, and you change it in one click if it should be something else.
Getting this right matters most during migrations (use 301) and short-term changes like campaigns or maintenance pages (use 302) - the wrong choice either loses SEO value or locks in a URL you meant to be temporary.
FAQs
Everything you might ask about 301 & 302 redirects
What's the difference between a 301 and a 302?
A 301 is permanent and passes SEO value to the new URL; a 302 is temporary and keeps the original URL authoritative.
Which should I use for a site migration?
Use 301 - it tells search engines the move is permanent and transfers ranking signals.
Which should I use for a seasonal campaign or A/B test?
Use 302 - it signals the change is temporary and keeps the original URL indexed.
Can I change the status code after creating a redirect?
Yes, edit any redirect's code at any time without recreating the rule.
Does the status code affect page load speed?
No meaningfully, both are near-instant; the code only affects how search engines and browsers interpret the move.
What's the default if I don't choose one?
Every new redirect defaults to 301, and you can change it anytime from the dropdown.
Do you support redirect types beyond 301 and 302?
Yes - 307 and 308 are also available in the same dropdown for edge cases that need a stricter temporary or permanent redirect, though 301 and 302 cover the vast majority of use cases.
Have more questions?
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