3.1
Merging Companies
Merge your companies. Not your customers' broken links.
When two companies become one, every old URL still needs somewhere to go. Redirect Supply consolidates domains into a single destination - without losing traffic, rankings, or trust.
Problem
The Problem
A merger doesn't just combine two companies - it combines two entire webs of URLs, backlinks, indexed pages, and customer bookmarks. Contracts reference one domain, marketing collateral references another, and neither site was built to map cleanly onto the other.
Without a plan, visitors land on pages that no longer exist, SEO equity splits across domains that are now competing with each other, and the merger looks chaotic from the outside before it's even finished.
What can go wrong:
Old company URLs return 404s the day the sites go dark
SEO signals split across domains instead of consolidating onto one
Customers land on outdated branding, pricing, or contact info
Legal and comms teams scramble to fix links after the announcement, not before
Solution
The Fix
Redirect Supply lets you map every domain involved in the merger to the pages that replace them - even when the two sites weren't structured the same way. Point multiple legacy domains at one new destination, and control exactly when it goes live.
No hunting through two CMSs, no guesswork about which old page maps to which new one - one dashboard for every domain in the deal.
Do it in this order:
List every domain and subdomain involved in the merger
Identify which pages have a direct match on the new site
Map remaining pages to the closest relevant destination
Set up 301 redirects ahead of the public announcement
Confirm HTTPS is active across every merged domain
Monitor 404s and traffic in the weeks after the switch
Success
What success looks like
Done right, a merger's redirect plan is invisible from the outside - visitors on any legacy domain land on the correct page of the combined company, and search engines treat it as one consolidated entity instead of two competing ones.
No dead links in old sales decks, no duplicate content fighting itself in search, no scramble the week of the announcement.
What you get:
Every legacy domain routes to its correct new destination
Search engines consolidate ranking signals instead of splitting them
Old contracts, emails, and bookmarks all still resolve correctly
HTTPS is automatic across every domain in the merger
Multiple domains managed from a single dashboard
Redirects stay auditable for legal and compliance review
The big picture
A merger is a redirect plan with a deadline
Two companies becoming one is a legal and operational project, but the part visitors and search engines actually experience is simpler: does every old URL still lead somewhere correct?
Mergers rarely fail because of messaging - they fail because the technical cleanup lags behind the announcement. A customer clicks a link from an old email and hits a dead page on day one, and that becomes the first impression of the "new" company.
Search engines see two domains suddenly resolving to one, and if redirects aren't in place, they read it as duplicate or missing content rather than a clean consolidation. Mapping every domain correctly, before the switch, is what keeps years of accumulated SEO equity instead of starting over.
Because mergers involve multiple domains, multiple stakeholders, and a fixed announcement date, this isn't something to solve manually across two CMS logins. Redirect Supply gives every domain in the deal one place to map, verify, and launch - on whatever timeline the deal requires.
FAQs
Everything you might ask about merging company websites
Can I redirect multiple domains to one destination?
Yes - map as many legacy domains as the merger involves to a single new site.
Do both companies' domains need to redirect, or just the acquired one?
Depends on the deal - redirect whichever domains are being retired, even if that's both.
Will this affect our combined SEO rankings?
Handled correctly, ranking signals consolidate onto the surviving domain instead of splitting.
What happens to email and other services on the old domain?
Redirect Supply only handles web traffic - MX, SPF, and DKIM records are untouched.
How far in advance should redirects be set up before the announcement?
Ideally before the public switch, so there's zero gap between the old site going dark and the new one being live.
Can legal or compliance review the redirect list?
Yes - every mapped redirect is visible and exportable from one dashboard.
Have more questions?
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