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Redirect Supply vs Bitly: Short links or redirects for your own URLs?
Bitly creates new short links to share, with click tracking, QR codes, and a branded domain on higher plans. It can't redirect the URLs you already have, like the pages of your old website after a rebrand. Redirect Supply works the other way around: connect a domain you own, and every old URL lands on its new page, with path rules, vanity URLs, and HTTPS included.
Redirect Supply vs Bitly: different jobs, different tools
Decision factor
Redirect Supply
Bitly
Choose based on
What it does
Redirects URLs you already own: old domains, old pages, vanity domains
Creates new short links to share
Whether the link already exists or you're making a new one
Your own domain
Any domain you own, on every plan including free
Custom domain from the Growth plan
Branded links on a budget
Changing a destination
Edit any rule, any time
"Link redirects" capped per month: 5, 20, or 110 by plan
Campaigns whose landing pages change often
Old URLs after a rebrand
Every old page mapped to its new address
Only links created in Bitly can be redirected
Keeping years of backlinks working
Price to start
$6 a month (yearly) for 2 domains with unlimited path rules
$10 a month (yearly) for 100 short links a month
Whether you pay per domain or per link
Best fit
Rebrands, migrations, and branded vanity domains
Trackable short links for social posts and print
If the URLs already exist, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Bitly or Redirect Supply? The short answer
Use Bitly to create trackable short links for social posts, emails, and printed QR codes, when you don't need them on your own domain.
Use Redirect Supply when the URLs are yours: an old domain after a rebrand, a website migration, or a vanity domain that should point wherever your campaign goes next. Edit destinations as often as you like, with a free plan to start.
For keeping your own links alive, that makes it a Redirect Supply job.
FAQs
Questions about Bitly and Redirect Supply
Can Bitly redirect my old website to my new one?
No. Bitly creates new short links, while your old website's URLs live on your old domain. To send those to new pages, the old domain itself needs a redirect, which is what Redirect Supply does after you connect the domain.
What are Bitly "link redirects"?
In Bitly, a link redirect means changing where an existing short link points. Bitly limits them per month: 5 on Core, 20 on Growth, and 110 on Premium. In Redirect Supply, you can change any rule's destination as often as you need.
Can I use my own domain with Bitly?
Yes, from the Growth plan, which includes a complimentary custom domain. Redirect Supply works with any domain you own on every plan, including the free plan for your first domain.
What's the difference between a URL shortener and a redirect service?
A URL shortener generates new, short URLs on its own domain or yours. A redirect service controls what happens to URLs that already exist, like old pages, old domains, and typo domains. Many teams use both, for different jobs.
Can I create vanity URLs with Redirect Supply?
Yes. Connect a short domain you own and add rules like /promo or /webinar that point to any page. Change the destination whenever the campaign changes, and the printed or shared URL keeps working. Read more about vanity URLs.
Should I use Bitly and Redirect Supply together?
They can work side by side: Bitly for one-off trackable links in social posts, Redirect Supply for your domains, migrations, and branded vanity URLs. If you want everything on your own domain, Redirect Supply covers both jobs with path rules.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
