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Redirect Supply vs Dub: Link attribution or redirects for your website?
Dub is built for growth teams: short links with conversion tracking, an API, and affiliate programs through Dub Partners. Redirect Supply is built for the URLs your website already has: an old domain after a rebrand, pages that moved in a redesign, or a vanity domain for campaigns. Move whole sections with wildcards, map pages with path rules, and send unlimited traffic on every plan.
Redirect Supply vs Dub: measuring links or keeping them alive
Decision factor
Redirect Supply
Dub
Choose based on
What it does
Redirects URLs and domains you already own
Creates short links and tracks clicks, leads, and sales
Whether you're moving a site or measuring campaigns
Whole sections of a site
Wildcards move /blog/* or /products/* in one rule
Links created one by one or through the API
Migrations where URL patterns change
Plan limits
Unlimited traffic on every plan, unlimited path rules on paid plans
Monthly limits on new links and tracked events
Old URLs that keep getting traffic for years
Made for
Designers, studios, and marketers moving or rebranding websites
Growth and developer teams running attribution and partner programs
Who will manage the links day to day
Best fit
Rebrands, migrations, and vanity domains
Conversion tracking and affiliate programs
If you're keeping a website's URLs alive, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Dub or Redirect Supply? The short answer
Use Dub when you need short links tied to conversion tracking, an API-driven link workflow, or an affiliate program.
Use Redirect Supply when a website moves, rebrands, or needs vanity URLs on your own domain. Wildcards, path rules, automatic HTTPS, and unlimited traffic, with a free plan to start.
For keeping a site's links alive, that makes it a Redirect Supply job.
FAQs
Questions about Dub and Redirect Supply
What's the difference between Dub and Redirect Supply?
Dub is a link attribution platform: you create short links, then track the clicks, leads, and sales behind them, and can run affiliate programs. Redirect Supply is a redirect service: you connect domains you own and set rules for where their existing URLs go.
Can I use Dub to redirect an old website?
You could recreate old URLs as individual links, but Dub is built around creating and measuring new links. Redirect Supply maps an old domain with rules: wildcards move whole sections, path rules handle single pages, and a fallback catches everything else.
What is Dub best at?
Measuring what links lead to: conversion tracking, real-time webhooks, an API for creating links in code, and partner programs through Dub Partners. If those matter to your team, Dub is a strong choice alongside a redirect service.
Does Dub limit links or traffic?
Dub's plans include monthly limits on new links and tracked events, which grow with each tier. Redirect Supply has no traffic limits on any plan and includes unlimited path rules on every paid plan. See Redirect Supply pricing.
Can I create vanity URLs with Redirect Supply?
Yes. Connect a short domain you own and add rules like /promo or /launch that point anywhere, then change the destination whenever the campaign changes. Read more about vanity URLs.
Should I use Dub and Redirect Supply together?
They can work side by side: Dub for campaign links you want to attribute to signups and sales, Redirect Supply for your domains, migrations, and long-lived redirects. Each does its own job well.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
