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Redirect Supply vs Rebrandly: Branded links or redirects for your whole domain?
Rebrandly is built for branded short links: create a link on your own domain, share it, and track every click. Redirect Supply is built for the URLs you already have: an old domain after a rebrand, a site that moved, or a vanity domain that should point wherever your campaign goes next. Map every page with path rules, catch the rest with a fallback, and keep HTTPS on every domain.
Redirect Supply vs Rebrandly: which tool fits the job
Decision factor
Redirect Supply
Rebrandly
Choose based on
What it does
Redirects URLs and domains you already own
Creates and tracks branded short links
Whether the link already exists or you're making a new one
Old website URLs
Every old page mapped with path rules, wildcards, and a fallback
One branded link per URL, created by hand or in bulk
Migrations with hundreds of old pages
How plans scale
By domain, with unlimited path rules
By the number of branded links and tracked clicks
Whether you pay per domain or per link
Traffic
Unlimited on every plan, with no overage fees
Tracked clicks are part of each plan's limits
Old links that keep getting traffic for years
Best fit
Rebrands, migrations, and vanity domains
Marketing teams sharing branded links across campaigns
If the URLs already exist, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Rebrandly or Redirect Supply? The short answer
Use Rebrandly to create branded short links for social posts, newsletters, and ads, with click analytics for each one.
Use Redirect Supply when the URLs are already out there: an old domain after a rebrand, a migrated website, or a vanity domain you reuse campaign after campaign. Unlimited path rules and traffic, with a free plan to start.
For keeping a whole domain's links alive, that makes it a Redirect Supply job.
FAQs
Questions about Rebrandly and Redirect Supply
What's the difference between Rebrandly and Redirect Supply?
Rebrandly is a link-management tool: you create short, branded links and track how they perform. Redirect Supply is a redirect service: you connect domains you own and decide where every existing URL on them should go, from single pages to whole sections.
Can Rebrandly redirect my old website after a rebrand?
It's possible to recreate old paths as branded links one by one, but it isn't what Rebrandly is built for. Redirect Supply maps an old domain in minutes: wildcards move whole sections, and a global fallback catches anything you didn't map.
Is Rebrandly a URL shortener or a redirect service?
Mainly a URL shortener with branding and analytics on top. Every short link is technically a redirect, but the product is organized around creating and tracking individual links rather than managing existing domains.
Can I create vanity URLs with both?
Yes. Rebrandly creates them as branded links. In Redirect Supply, you connect a short domain you own and add rules like /promo or /event, then change the destination whenever the campaign changes. Read more about vanity URLs.
How do the pricing models differ?
Rebrandly's plans are organized around branded links and tracked clicks. Redirect Supply charges per domain, with unlimited path rules and unlimited traffic, starting with a free plan. See Redirect Supply pricing.
Should I use Rebrandly and Redirect Supply together?
Many teams can: Rebrandly for campaign links with detailed click analytics, Redirect Supply for domains, migrations, and redirects that need to work for years. If you'd rather keep everything in one place on your own domain, Redirect Supply's path rules cover vanity URLs too.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
