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Redirect Supply vs Short.io: Short links or a whole site's redirects?
Short.io is a capable link shortener: branded links on your own domains, a 404 redirect for unknown links, and a generous free plan. Every redirect is still a link you create one at a time. Redirect Supply is built for the URLs a website already has: move /blog/* to /journal/* with one wildcard rule, map pages with path rules, and send unlimited traffic on every plan.
Redirect Supply vs Short.io: links one by one, or rules for everything
Decision factor
Redirect Supply
Short.io
Choose based on
What it does
Redirects URLs and domains you already own
Creates and tracks branded short links
Whether the link already exists or you're making a new one
Whole sections of a site
Wildcards move /blog/* or /products/* in one rule
One link per URL, plus a 404 redirect for the rest
Migrations where URL patterns change
Link limits
Unlimited path rules on every paid plan
1,000 links on Free, 2,500 on Hobby, unlimited from Pro
How many old URLs you need to keep alive
Traffic
Unlimited on every plan
50,000 tracked clicks on Free, 100,000 on Hobby, unlimited from Pro
Old links that keep getting traffic for years
Best fit
Rebrands, migrations, and vanity domains
Campaign links and branded short URLs with click analytics
If you're moving a website, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Short.io or Redirect Supply? The short answer
Use Short.io to create branded short links for campaigns, with click analytics and a free plan that covers several domains.
Use Redirect Supply when an existing website moves or rebrands: wildcards move entire sections, path rules map individual pages, and traffic stays unlimited on every plan, with a free plan to start.
For keeping a whole site's links alive, that makes it a Redirect Supply job.
FAQs
Questions about Short.io and Redirect Supply
What's the difference between Short.io and Redirect Supply?
Short.io is a link shortener: you create branded short links, share them, and track clicks. Redirect Supply is a redirect service: you connect domains you own and set rules for where their existing URLs should go, from single pages to entire sections.
Can I use Short.io to redirect an old website?
Partly. You can import old URLs as individual links and set a 404 redirect for everything else. Each URL stays a separate link, though. Redirect Supply maps patterns with wildcards, so a section with hundreds of pages moves with one rule.
Does Short.io limit clicks or links?
On the Free and Hobby plans, yes: 1,000 or 2,500 branded links, and 50,000 or 100,000 tracked clicks a month. From the Pro plan, both are unlimited. Redirect Supply has no traffic limits on any plan and unlimited path rules on every paid plan.
Is Short.io's 404 redirect the same as Redirect Supply's fallback?
They solve a similar problem: sending visitors who hit an unknown URL somewhere useful instead of an error. In Redirect Supply, the fallback sits alongside page rules and wildcards, so you control exactly which URLs reach it.
Can I create vanity URLs with Redirect Supply?
Yes. Connect a short domain you own and add rules like /promo or /event, pointing anywhere. Change the destination whenever the campaign changes, and the shared or printed URL keeps working. Read more about vanity URLs.
How do I move my links from Short.io to Redirect Supply?
List your links with their path and destination in a CSV using Redirect Supply's import format, import the file, then update the domain's DNS records. Look for shared patterns first: one wildcard can replace many individual links.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
