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Redirect Supply vs redirection.io: Simple redirects or a full SEO rule engine?

redirection.io and Redirect Supply both keep old URLs working with 301s, wildcards, and automatic HTTPS. redirection.io is a rule engine for SEO specialists and developers, with traffic logs, triggers, and an agent that can run inside your own stack. Redirect Supply keeps it simple: connect a domain, map your pages, and every redirect you add is included in your plan.

Redirect Supply vs redirection.io: rules, limits, and setup

Decision factor

Redirect Supply

redirection.io

Choose based on

Made for

Designers, studios, and marketers moving or rebranding websites

SEO specialists and developers who want logs, triggers, and fine-grained rules

Whether you want to manage redirects or engineer them

How it works

Add a few DNS records and manage everything in one dashboard

Install an agent on your server, or use a managed instance they host

Whether redirects should live outside your stack or inside it

How limits work

Priced by domain, with unlimited path rules on each

Priced by rule count: 10 on Free, 100 on Starter

A migration with hundreds of old pages doesn't push you up a tier

Price to start

$6/month (yearly) for 2 domains with unlimited path rules

€20/month (yearly) for 100 rules

Big migrations cost less on Redirect Supply

Best fit

A studio moving client sites, a brand renaming itself, a marketer parking campaign domains

SEO teams auditing large sites with detailed traffic logs

If your goal is every old page landing on the right new one, Redirect Supply

Why Redirect Supply

Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

redirection.io or Redirect Supply? The short answer

Pick Redirect Supply if you want a domain connected and every old page mapped today. Unlimited path rules per domain, wildcards, automatic HTTPS, and analytics start at $6 a month.

Pick redirection.io if your SEO or dev team wants a rule engine with request logs, triggers, and redirects running inside your own infrastructure.

For a site migration or rebrand, that makes it a Redirect Supply job.

FAQs

Questions about Redirect Supply and redirection.io

How is Redirect Supply different from redirection.io?

redirection.io is a redirect and traffic-management tool for SEO and development teams, with detailed logs, triggers, and advanced rule actions. Redirect Supply is a hosted redirect service focused on domains, page-level redirects, and wildcards, managed from one simple dashboard.

Does redirection.io need a server?

Not necessarily. You can install the redirection.io agent on your own server or proxy, or use their hosted managed instances. Redirect Supply is always hosted: you connect your domain with DNS records, and there's nothing to install.

How much does each one cost?

redirection.io's Starter plan costs €20 a month billed yearly (€25 monthly) for 100 rules, and Pro starts at €150 a month. Redirect Supply starts at $6 a month billed yearly for 2 domains with unlimited path rules. Compare every plan on Redirect Supply pricing.

Why does counting rules matter?

When you migrate or restructure a site, every old URL usually needs its own redirect. With rule-based pricing, a migration of 300 pages needs a plan with at least 300 rules. Redirect Supply counts domains instead, so you can add as many path redirects as the job needs.

Can I move my rules from redirection.io to Redirect Supply?

Yes. redirection.io exports rules as JSON, so convert the source and destination of each rule into Redirect Supply's CSV format, then import the file on any paid plan. Update your DNS records last, once everything is in place.

Is HTTPS handled automatically?

On Redirect Supply, always: every connected domain gets an SSL certificate that renews on its own. With redirection.io, managed instances include automatic SSL, while the self-hosted agent relies on the certificates of your own server.

Have more questions?

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

"

"

Daniel Kouba

Founder of FREAKS

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

"

"

Vojtech Elias

Reflektor Studio

Compare Redirect Supply with other tools

Ready to keep every link alive?

Ready to keep every link alive?

Ready to keep every link alive?