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Redirect Supply vs RedirectIQ: An SEO toolkit or redirects that just work?

RedirectIQ and Redirect Supply both handle domain and page redirects with automatic HTTPS and wildcard rules. RedirectIQ is built for SEO teams and agencies, with an edge proxy, automated chain fixing, and 404 suggestions to review. Redirect Supply is built for the people who design and ship websites: connect a domain, map your pages, and get back to the launch.

Redirect Supply vs RedirectIQ: which workflow fits you

Decision factor

Redirect Supply

RedirectIQ

Choose based on

Made for

Designers, studios, and marketers moving or rebranding websites

SEO teams and agencies running technical SEO

Whether redirects are a launch task or an ongoing SEO program

What you manage

Domains, page rules, wildcards, and a global fallback in one dashboard

Rules plus an edge proxy, SEO autopilot, 404 suggestions, and audit logs

Fewer moving parts means fewer things to check after launch

Traffic

Unlimited on every plan, with no overage fees

Overage billed per million redirects above your plan

A viral campaign or printed QR code never changes your bill

Best fit

A studio handing a relaunched site to a client, a brand renaming itself

An SEO agency auditing redirect chains across client portfolios

If you ship websites rather than audit them, Redirect Supply

Why Redirect Supply

Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

RedirectIQ or Redirect Supply? The short answer

Pick Redirect Supply if you're launching, moving, or renaming a website and want every old URL handled in one simple dashboard, with unlimited traffic and no overage fees.

Pick RedirectIQ if you run an SEO agency and want automated chain fixing, 404 suggestions, and an edge proxy across many client domains.

For designers and studios shipping websites, that makes it a Redirect Supply job.

FAQs

Questions about Redirect Supply and RedirectIQ

How is Redirect Supply different from RedirectIQ?

RedirectIQ combines redirects with technical SEO tools: an edge proxy, automatic detection of broken redirect chains, and 404 suggestions. Redirect Supply focuses on the redirect itself, with domains, page rules, wildcards, and fallbacks made simple enough for anyone who builds websites.

Do I need SEO knowledge to use Redirect Supply?

No. You add a domain, choose where each old page should go, and Redirect Supply handles the rest, including HTTPS. If you want to understand the details, the redirect glossary explains every term in plain language.

Are there traffic limits?

Redirect Supply has no traffic limits and no overage fees on any plan, so a busy campaign or a heavily shared old link costs the same as a quiet one. RedirectIQ includes a monthly redirect allowance and bills overage per million redirects above it.

Do both support wildcard redirects?

Yes. Both let one rule cover a whole section, such as /blog/* to /journal/*. Redirect Supply also adds a global fallback, so any URL without its own rule still lands somewhere useful instead of a 404.

How do I move from RedirectIQ to Redirect Supply?

Put your redirects into a CSV using Redirect Supply's import format, import the file on any paid plan, and update your DNS records. Keep RedirectIQ running until propagation finishes.

What happens to redirects that form a chain?

A redirect chain forms when one redirect points to another. In Redirect Supply, you can check any URL with the free redirect tester and update the rule so it points straight to the final page.

Have more questions?

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

"

"

Daniel Kouba

Founder of FREAKS

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

"

"

Vojtech Elias

Reflektor Studio

Compare Redirect Supply with other tools

Ready to keep every link alive?

Ready to keep every link alive?

Ready to keep every link alive?