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Redirect Supply vs Vercel redirects: One dashboard instead of six methods
Vercel can redirect almost anything: rules in vercel.json, bulk files, middleware, functions, domain settings, and firewall rules, all running at the edge. Picking the right method, and redeploying when it changes, is a developer's job. Redirect Supply puts every redirect in one dashboard: whole domains, individual pages, and wildcards, editable by anyone on your team and independent of where your site is deployed.
Redirect Supply vs Vercel: how redirects get managed
Decision factor
Redirect Supply
Vercel redirects
Choose based on
Ways to redirect
One dashboard for domains, pages, and wildcards
Six methods, from vercel.json to middleware and firewall rules
Whether you want one place or many options
Making a change
Edit the rule and save
Config and bulk redirects ship with a deploy; no-redeploy setups need middleware or firewall rules
How often your redirects change
Who can change a redirect
Anyone on your team with dashboard access
Mostly developers, through code and configuration
Whether marketing can update links without a developer
Domains without a project
Any domain, just DNS records
Domains are added to a Vercel project
Parked, old, and campaign domains
After you leave Vercel
Redirects keep running, whatever platform comes next
Rules stay with the Vercel project
Moving your site to another platform
Best fit
Rebrands, migrations, and teams where non-developers manage links
Developer teams building apps on Vercel
If redirects shouldn't live in your codebase, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Vercel redirects or Redirect Supply? The short answer
Keep Vercel redirects if your developers own the app, redirects belong in the codebase, and the project stays on Vercel.
Switch to Redirect Supply if marketers or designers need to manage redirects themselves, if you're redirecting domains with no Vercel project behind them, or if you're moving off Vercel. There's a free plan to start, HTTPS included.
For redirects the whole team can manage, that makes it a Redirect Supply job.
FAQs
Questions about Vercel redirects and Redirect Supply
How many ways are there to redirect on Vercel?
Vercel documents six: configuration redirects in vercel.json or framework config, bulk redirects from CSV or JSON files, Vercel Functions, middleware with Global Config, domain redirects in the dashboard, and firewall redirects. Redirect Supply has one: a dashboard where every rule lives.
Do Vercel redirects need a redeploy?
Configuration redirects ship with your deployment. For redirects that update without redeploying, Vercel recommends middleware with Global Config, or firewall rules for emergencies. In Redirect Supply, you edit a rule and save it, with no deploy involved.
Should I use 307/308 or 301/302 redirects?
Vercel recommends 307 and 308 because they keep the request method unchanged, which matters for APIs. For regular web pages, search engines treat 301 and 308 as permanent, and 302 and 307 as temporary. Redirect Supply supports all four. See 301 vs 308.
Can non-developers manage Vercel redirects?
Usually through a developer: Vercel's own guides describe syncing redirects from a CMS at build time to give non-technical teams control. In Redirect Supply, anyone with dashboard access can add or edit a redirect directly.
What happens to my Vercel redirects if I move my site?
They belong to the Vercel project, so they stop applying once the site is hosted elsewhere. Connect the old domain to Redirect Supply, and every old URL keeps landing on its new page. See keep SEO intact.
Can I move my Vercel redirects into Redirect Supply?
Yes. Entries in vercel.json or a bulk redirect CSV map to rows in Redirect Supply's import format. Patterns like /blog/:path* become wildcard rules.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
