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Redirect Supply vs Nginx redirects: No config files, no reloads

Nginx handles redirects fast and reliably, with return 301 or rewrite rules in your server configuration. Every change, though, means editing a config file on the server and reloading Nginx, which takes server access and someone who knows the syntax. Redirect Supply moves redirects out of the server: whole domains, individual pages, and wildcards, managed in a dashboard, with HTTPS certificates handled automatically.

Redirect Supply vs Nginx: who can change a redirect, and how

Decision factor

Redirect Supply

Nginx redirects

Choose based on

How rules are written

A form in the dashboard, no code

return and rewrite directives in server config files

Whether anyone on your team wants to write server syntax

Making a change

Edit the rule and save

Edit the config on the server, then reload Nginx

How often your redirects change

Who can change a redirect

Anyone on your team with dashboard access

Someone with shell access to the server

Whether marketing can update links without a developer

HTTPS on the old domain

Automatic SSL on every domain, renewed for you

A certificate on the server, kept renewed

Whether you want to manage certificates at all

Hosting

None needed, just DNS records

A running server for as long as redirects must work

Paying for a server just to keep old links alive

Best fit

Rebrands, migrations, and teams without server access

Engineering teams already running Nginx for the live site

If redirects shouldn't need a developer, Redirect Supply

Why Redirect Supply

Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.1 Path rules

Source

Destination

/blog/*

/journal/*

Global

/pricing

/plans

Path

*

newdomain.com

Global

/about

/about-us

Path

Pages, not just domains

Send every old URL to its exact new home. Path rules for single pages, wildcards for whole sections, and a global fallback so nothing ends on a 404.

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.2 Automatic HTTPS

HTTPS on every domain

Every connected domain gets an SSL certificate that renews on its own. Old https:// links in emails, chats, and QR codes open securely, with no browser warnings.

Domain

Status

olddomain.com

SSL active

old-brand.eu

SSL active

promo-campaign.co

SSL active

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

0.3 Any platform

olddomain.com

Framer

Webflow

WordPress

Shopify

LinkedIn

Independent of your website

Redirects live outside your site builder, host, and registrar. Switch platforms or cancel old hosting, and every link keeps working, with unlimited traffic on every plan.

Nginx or Redirect Supply? The short answer

Keep Nginx redirects if your live site runs on Nginx, a developer owns the config, and redirects rarely change.

Switch to Redirect Supply if you're leaving that server, redirecting domains with no server behind them, or want marketers and designers to update redirects themselves. There's a free plan to start, HTTPS included.

For a migration or rebrand, that makes it a Redirect Supply job.

FAQs

Questions about Nginx redirects and Redirect Supply

How do you redirect a domain in Nginx?

Typically with a server block for the old domain containing return 301 https://newdomain.com$request_uri;, which keeps the path. In Redirect Supply, the same result is a domain rule with path forwarding, created in the dashboard without touching a server.

Should I use return or rewrite for redirects in Nginx?

For plain redirects, return is the simpler and clearer choice. rewrite uses regular expressions and suits pattern-based changes. In Redirect Supply, one-to-one moves are page rules and patterns are wildcard rules.

Do Nginx redirect changes need a reload?

Yes. Nginx's documentation states that configuration changes aren't applied until Nginx is reloaded or restarted, which requires access to the server. Changes in Redirect Supply are saved in the dashboard, with no reload step.

Does Nginx support .htaccess files?

No. .htaccess is an Apache feature, and Nginx keeps all rules in its own configuration files. If you're moving from Apache to Nginx, or away from both, see the .htaccess comparison.

Do I need to keep a server running for Nginx redirects?

Yes. The redirects only work while Nginx keeps serving the old domain, with a valid SSL certificate for HTTPS visitors. With Redirect Supply, you point the domain's DNS records to it and can shut the old server down.

Can I move my Nginx redirects into Redirect Supply?

Yes. Each return 301 line maps to a CSV row in Redirect Supply's import format. rewrite rules that cover whole folders usually become a single wildcard rule.

Have more questions?

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

For over a year I wanted to rebrand Freaks Studio, but my SEO background made me hesitant — I was worried about losing rankings. Redirect Supply saved the day and made the rebrand finally possible."

"

"

Daniel Kouba

Founder of FREAKS

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

We acquire domains at scale, and Redirect Supply gives us the perfect place to park and utilize them until our next project launches."

"

"

Vojtech Elias

Reflektor Studio

Compare Redirect Supply with other tools

Ready to keep every link alive?

Ready to keep every link alive?

Ready to keep every link alive?