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Redirect Supply vs Shopify URL redirects: Wildcards, query strings, and life after Shopify
Shopify's URL redirects are built for stores: up to 100,000 of them, imported and exported as CSV. Each one still covers a single URL, works only once the old page returns a 404, and lives inside your Shopify admin. Redirect Supply adds wildcards that move whole collections in one rule, keeps query strings intact, and keeps every old product link working, even after your store moves.
Redirect Supply vs Shopify redirects: beyond one URL at a time
Decision factor
Redirect Supply
Shopify URL redirects
Choose based on
Where redirects live
Independent of your store platform
Inside the Shopify admin
Whether your store will stay on Shopify for good
After you leave Shopify
Old /products/ and /collections/ links keep landing on the right pages
Redirects stay with the Shopify store they belong to
Moving your store or site to another platform
Pattern rules
Wildcards like /products/* to /shop/* in one rule
One redirect per URL, added one by one or by CSV
Whole catalogs that change their URL structure
Query strings and UTMs
Kept by default
Query strings may not work as expected
Ad and email links carrying tracking parameters
Which URLs can redirect
Any path on your old domain
Only broken URLs; fixed paths like /apps and /cart can't
Whether the old page is still live
Best fit
Store migrations, rebrands, and extra domains
Deleted products and renamed pages in a store staying on Shopify
If your store is moving, Redirect Supply
Why Redirect Supply
Choose Redirect Supply for redirects that stay out of your way. Every old URL lands on the right page, every domain runs on HTTPS, and nothing breaks when your website moves.
Shopify redirects or Redirect Supply? The short answer
Use Shopify's URL redirects for deleted products and renamed pages in a store that's staying on Shopify.
Use Redirect Supply if you're moving your store, restructuring whole collections, or running campaign links that must keep their UTM tags. Wildcards handle entire catalogs in one rule, with a free plan to start.
For a store migration without lost sales, that makes it a Redirect Supply job.
FAQs
Questions about Shopify redirects and Redirect Supply
Does Shopify support wildcard redirects?
Shopify's URL redirects are set one URL at a time, either individually or by importing a CSV. Redirect Supply supports wildcards, so a rule like /products/* to /shop/* moves an entire catalog at once.
Why isn't my Shopify redirect working?
Shopify only redirects broken URLs, so the old page must return a 404 before the redirect takes effect. If the product or page still exists, delete or rename it first. Fixed Shopify paths, like /apps and /cart, can't be redirected at all. Check any URL with the free redirect tester.
How many redirects can a Shopify store have?
Up to 100,000 URL redirects, or 20,000,000 on Shopify Plus. Redirect Supply includes unlimited path rules on every paid plan, and wildcards often replace thousands of single redirects with one rule.
What happens to my Shopify redirects if I move my store?
They live in the Shopify admin, so they stop applying once the store no longer runs on Shopify. Connect your old domain to Redirect Supply instead, and old product and collection links keep landing on their new pages. See keep SEO intact.
Do Shopify redirects keep UTM tags and query strings?
Shopify's help center notes that query strings may not work as expected with URL redirects. Redirect Supply keeps query strings by default, so ad and email campaign data reaches your analytics.
Can I move my Shopify redirects into Redirect Supply?
Yes. Export your redirects from Shopify as a CSV, match the columns to Redirect Supply's import format, and import the file. Look for groups of similar URLs while you're at it: one wildcard can often replace hundreds of rows.
Have more questions?
Daniel Kouba
Founder of FREAKS
Vojtech Elias
Reflektor Studio
